Brand Thinking and Other Noble Pursuits by Debbie Millman

Author:Debbie Millman [Millman, Debbie]
Language: eng
Format: mobi, epub
Publisher: Allworth Press
Published: 2011-09-25T14:00:00+00:00

Let’s face it: There is a lot of bad stuff out there. Think about all the advertising that’s focused on kids. It’s bad stuff—there’s a lot of bad shit going on in our country. We’re contending with obesity and major environmental issues. From a health standpoint, there are many things that aren’t being regulated. Ultimately, I think people now feel that companies aren’t being honest with them, and that their government isn’t being honest with them.

And yet it seems that brands are more important now than ever before, as a way that people can declare or telegraph who they are.

Yes. I think a branding sensibility is required now in order to compete. It makes it easier for people to either like you or not, and the brands end up helping people determine who they want to align with.

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